Interview with Max Anokhin, General Director, Russia and Ukraine

What is an ideal working day for you in one sentence?

When you leave the office with the feeling that you did even more than you planned.

What is your favourite vacation destination?

South-East Asia – I like the everlasting Summer.

What are your favourite leisure activities?

Hanging out with friends, watching a good movie or re-watching one of my favourite ones.

Are you a social networks addict?

My phone statistics says, I am.

Imagine a day without Internet and gadgets – how would you spend it?

I would definitely find some outdoors activity.

Name three countries you never visited, but you dream to visit.

Italy, New Zealand, Australia.

Going out with friends or reading a book at home?

First option, for sure… but a lot will depend on the mood.

Marcelle Proust section.

What is your most marked characteristic?

Caring, I suppose.

What do you most value in your friends?

Just being who they are.

Who are your favourite writers?

Not sure. I think, Nick Hornby – I read all his books being a student. I would also mention recent books I liked by Andre Aciman and Chloe Benjamin. Though I cannot say I read a lot.

Who is your hero of fiction?

It’s hard… Surprisingly I am a big fan of Cersei Lannister.

Which historical figure do you most identify with?

Haha, that would be very arrogant. But if I have to choose, I would say Nelson Mandela.

Who are your heroes in real life?

There are a lot. But first of all, this is my Granny. She survived the war, being a young girl, she lost her parents in her early childhood due to Stalin’s repression, she worked hard all her life. And now she is 88 and she is so full of life and energy. Not to mention her fantastic sense of humour.

What would you wish to our audience?

I think the most important thing is to always be balanced and positive. This is applicable to both – personal life and work. Take appreciation as vitamin C and criticism – as Calcium.

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